Defining a Content Marketing Strategy

When tasked to launch content marketing, there are many levels to develop in order to get it right.  Our process, at FOC marketing, is to begin with identification.  Identification can be broken down initially to definition, objective, brand analysis, strategy,...

Social Media Navigation

Social Media Navigation When it comes to social media and the business marketer, it is a wide landscape to navigate.  Just participating on everything because you are not sure which networks are the right fit is not strategic.  Social networks have the benefit of both...

Trade Show Strategy Revisited

Trade Show Strategy Revisited Recently, I have had many conversations around trade show best practices and the challenges that many of my colleagues face. I had published a blog on that subject and how to improve processes earlier in the year, Trade show best...

The Roles of a Marketing Team

The Roles of a Marketing Team The Roles of a Marketing Team have changed drastically from five to ten years ago.  A shift has occurred from a time when branding was being achieved through messaging, advertisements, product offers, big trade show booths, parties,...

Global Strategy Conversation

Global Strategy Conversation A global marketing strategy (GMS) is a marketing plan that includes an audience of countries from multiple regions in the world and has an objective to coordinate marketing efforts in those markets. The internal objective of a global...

SOP Development

SOP Development What is a SOP and why is it vitally important to any business?  SOPs are Standard Operating Procedures and is a written procedure with agreed upon specifications intended for repetitive use as a best practice. For the employee, the manual provides all...

Promotion Best Practices

Promotion Best Practices I was asked for some thoughts on promotion best practices recently. It is possible to get deep into this subject – one that I love to analyze and constantly develop - but sometimes a quick check list is the best starting place.  In the...

The Dilemma of Online Strategy

The Dilemma of Online Strategy Online or Digital Marketing Strategy can feel overwhelming with multiple options to match with perpetual corporate goals.  There is also a lot of information available with the ‘answers’ to the perfect Digital Marketing Strategy that can...

Branding Matters

One of the 101s of Marketing is Branding, and today we kick off a series of tips with it, followed by these topics (one each day): Building Relationships through Solution and Consultative Selling Marketing Objectives vs. Actions: Identifying Where the Discrepancies...