MPO cleaning guidelines are much like those for single-fiber connectors In November 2020, Fiber Optic Center posted an article on cleaning and inspecting connector ends, Ten Practical Tips for Cleaning Connector Ends. With the article below, we are expanding on that...
The digital divide is a popular term we hear from both government officials and local communities. The official definition of the digital divide is the gulf between those who have ready access to computers and the Internet, and those who do not. A key part of the...
Cultivating worker passion is a consistent goal at Fiber Optic Center, Inc. (FOC). As a company that is built on a culture of giving back, we are thankful to witness how helping others in need has a positive impact on our inspiring employees. Corporate Citizen Though...
Back in January, Fiber Optic Center, Inc. was very excited to announce our own Zane Fitzgerald, FOC Inside Sales, had committed to run the infamous Boston Marathon scheduled for April 20, 2020. As the world’s oldest annual marathon (begun in 1897) and best-known road...
As described in the article, Epoxy Dispensing Explained, there are three approaches most commonly used: Manual Pneumatic Volumetric displacement Fishman Corporation of Hopkinton, Massachusetts, USA, introduced a new automated dispensing system incorporating volumetric...
When tasked to launch content marketing, there are many levels to develop in order to get it right. Our process, at FOC marketing, is to begin with identification. Identification can be broken down initially to definition, objective, brand analysis, strategy,...
Social Media Navigation When it comes to social media and the business marketer, it is a wide landscape to navigate. Just participating on everything because you are not sure which networks are the right fit is not strategic. Social networks have the benefit of both...
Business Development: An Honest Conversation It is a known fact that very few B2B companies have effective alignment between their marketing and sales departments. The struggle is real. In spite of the fact that when the two departments work seamlessly together a...
Product Inventory Management and a quick snapshot…. Product management, systems and best practices are topics that marketing managers discuss and compare notes on. Here is a quick snapshot on our plans and the specifics behind them. At the core of FOC’s business is...
Trade Show Strategy Revisited Recently, I have had many conversations around trade show best practices and the challenges that many of my colleagues face. I had published a blog on that subject and how to improve processes earlier in the year, Trade show best...
The Roles of a Marketing Team The Roles of a Marketing Team have changed drastically from five to ten years ago. A shift has occurred from a time when branding was being achieved through messaging, advertisements, product offers, big trade show booths, parties,...
Global Strategy Conversation A global marketing strategy (GMS) is a marketing plan that includes an audience of countries from multiple regions in the world and has an objective to coordinate marketing efforts in those markets. The internal objective of a global...
SOP Development What is a SOP and why is it vitally important to any business? SOPs are Standard Operating Procedures and is a written procedure with agreed upon specifications intended for repetitive use as a best practice. For the employee, the manual provides all...
Promotion Best Practices I was asked for some thoughts on promotion best practices recently. It is possible to get deep into this subject – one that I love to analyze and constantly develop - but sometimes a quick check list is the best starting place. In the...
The Dilemma of Online Strategy Online or Digital Marketing Strategy can feel overwhelming with multiple options to match with perpetual corporate goals. There is also a lot of information available with the ‘answers’ to the perfect Digital Marketing Strategy that can...
