In my previous career, as a B2B media consultant for the fiber optic industry, I had many eye opening experiences. I worked and provided consultation to the marketing departments for most of the industry, evaluating their objectives and plans. My role was simply to...
Building Relationships through Solution and Consultative Selling The foundation of successful sales and marketing is repeat business and customer loyalty. In order to get to that stage, businesses must build and constantly invest in the improvement of customer...
One of the 101s of Marketing is Branding, and today we kick off a series of tips with it, followed by these topics (one each day): Building Relationships through Solution and Consultative Selling Marketing Objectives vs. Actions: Identifying Where...
When growing up, my favorite book was Rebecca, and I always loved the opening line: “Last night I dreamt I went to Manderley again.” I have often borrowed a portion of this sentence to describe my first visit to the offices of Fiber Optic Center, Inc. That experience...
The best laid plans of the FOC February Marketing Blog fell to a delay by irony. This month’s topic of trade shows is posting in March due to the logistics of our shows usurping much of the past month. One of the running jokes about my position as Director of...
Published in the December 2014 FREMCO FIBER NEWS NEWSLETTER Two million meters of fiber cable ensures communication paths at the New University Hospital in Aarhus. About 400,000 square meter under roof will house ”The New University Hospital in Aarhus” when it is...
Published in the June 2015 FREMCO FIBER NEWS NEWSLETTER It is common knowledge that fiber blowing requires fairly straight ducts with close to full passage. Luckily, many blowing jobs work fine, but technicians often face problems with the buried or relined ducts....
Published in the June 2015 FREMCO FIBER NEWS NEWSLETTER North America has gained more appetite for fiber networks. After tentative efforts, one of the three largest tele companies in Canada has succeeded in offering fiber to the home - especially in new developments....
Let’s get down to why we spend a lot of time working with benchtop microscopes. Simply put, faulty optical connections are the primary cause of network failures and to rectify that, high-performance fiber inspection is critical. Cleanliness can describe both...
When it comes to fiber installations, cleanliness is the key to success. Whether the work is in buildings, on construction sites or outdoors in trenches for fiber ducts, there is at a minimum, dust. Dirty connectors cause the highest percentage of fiber optic...
QUESTION: We are getting epoxy 353nd from you in a package of 2gr. Is it the minimum package? We are concerned about wasting material because we are using 353nd only for MTP assembly. Do you have any suggestions to reduce waste? ANSWER: It is not possible to...
When asked for solutions for dispensing machines that would allow for up to 10 programs to be saved and 5 different dispensing modes to be used, the search was on. In addition to those challenges we uncovered that many of our customers using digital dispensing...
On the cable assembly line, the request for a polisher that allows you to program your processes through an easy-to-use PC-based Windows touch screen is constant. The need is to simplify and once programmed, have displays of your settings for speed, time, pressure,...
During the termination process, connectors must be cleaved before they can be polished and laser cleaving increases production yield and connector performance. Laser Cleaving (integrated denubbing and epoxy removal) has been considered a solution by several to...
When you are a marketing manager in today’s business world, social media is a very real part of your daily responsibilities and resume of skills. Jobs are won and lost on social media skills. We are on Twitter to be part of an online community with...
