CO-OP MARKETING
combining our strategic marketing knowledge with our partner needs for custom programs and campaigns
Cooperative marketing is an agreement to combine marketing efforts, creating effective and mutually beneficial campaigns.
Resource sharing is a significant reason to cooperatively market.
Marketing can be a large expense for many businesses. Sharing that expense allows companies to invest in marketing at a more reasonable cost, which in turn allows them more time to focus on the actual running of the businesses
foc marketing resources for our valued partners
what we do
foc has always advocated for our customers. we do not force our interests onto their problem. we use our knowledge and experience to find the right solution for their issue. our job is to make sure we have the best industry suppliers covering all their needs.
we find these solutions with intense technical sales, getting in front of the customer, and diving deep into their issue.
customers are searching more ferociously for solutions. at foc, we have marketing plans to ensure we remain the leading findable resource.
how we do
foc pledges to find solutions that continually improve the marketing process and results for our valued partners.
our marketing reach includes:
- strategic market planning
- targeted push and pull programs
- industry events
- technical publications
- earned customer relationships with decision makers
- website best practices
- industry engagement on technical solutions
- social media strategies
- leading solutions customer service
- reputation
.
STRATEGIC PLANNING I BRAND ROAD MAPS I CONTENT DEVELOPMENT I DESIGN ANALYTICS I SOCIAL MEDIA MAPPING I PRESS & PUBLIC RELATIONS I PROMOTION BEST PRACTICES I TRADE SHOW CONSULTATION I BUSINESS DEVELOPMENT
FOC continues to provide our suppliers (with great passion):
- Business Development
- Website product page development
- Marketing Promotions
- Editorial Press
- Tradeshows
Additional options now offered to enhance current marketing efforts:
- Data and specification sheet development
- Dedicated FOC landing page with our messaging and technical information
- Professional Photography
- Technical Content to improve branding, SEO and online findability
- Technical and commercial publication article submissions
partnering on trade shows . marketing strategies . social media . push/pull promotion . online development .content management . business development/sales . ancillary marketing . marketing 101s
Marketing Resources Section
below find blogs, tips, steps, checklists and information on:
marketing 101s . strategies . social media . online development . content management . trade shows . push/pull promotion . business development / sales
CO-OP Marketing Contact: Kathleen Skelton . Director of Strategic Marketing . Direct: 508-717-8393 . mobile: 617-803-3014 . e: kskelton@focenter.com
LINK to Providence Business News Article with Kathleen Skelton
