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FOC Blog

Preparing to Manufacture an Optical Fiber Preform

Purchasing high-purity raw materials is critical to manufacturing quality preforms. How we handle our materials, tools, and equipment is equally important. For example, properly purging gas cylinder connections, properly filling reagent bubblers, and properly cleaning...

FOC Marketing Tip 12: Social Media Navigation

Social Media Navigation When it comes to social media and the business marketer, it is a wide landscape to navigate.  Just participating on everything because you are not sure which networks are the right fit is not strategic.  Social networks...

FOC Marketing Tip 8: The Roles of a Marketing Team

The Roles of a Marketing Team The Roles of a Marketing Team have changed drastically from five to ten years ago.  A shift has occurred from a time when branding was being achieved through messaging, advertisements, product offers, big trade...

FOC Marketing Tip 7: Global Strategy Conversation

Global Strategy Conversation A global marketing strategy (GMS) is a marketing plan that includes an audience of countries from multiple regions in the world and has an objective to coordinate marketing efforts in those markets. The internal objective of a...

FOC Marketing Tip 6: SOP Development

SOP Development What is a SOP and why is it vitally important to any business?  SOPs are Standard Operating Procedures and is a written procedure with agreed upon specifications intended for repetitive use as a best practice. For the employee,...

FOC Marketing Tip 5: Promotion Best Practices

Promotion Best Practices I was asked for some thoughts on promotion best practices recently. It is possible to get deep into this subject – one that I love to analyze and constantly develop - but sometimes a quick check list...

FOC Marketing Tip 4: The Dilemma of Online Strategy

The Dilemma of Online Strategy Online or Digital Marketing Strategy can feel overwhelming with multiple options to match with perpetual corporate goals.  There is also a lot of information available with the ‘answers’ to the perfect Digital Marketing Strategy that...

FOC Marketing Tip 1: Branding Matters

One of the 101s of Marketing is Branding, and today we kick off a series of tips with it, followed by these topics (one each day): Building Relationships through Solution and Consultative Selling Marketing Objectives vs. Actions: Identifying Where...

The Glass Transition in Epoxies

The glass transition, Tg, is the temperature at which cured epoxies go from being rigid and glassy to being rubbery and more flexible.  Most of us think of cured epoxies as being pretty hard (Shore D) materials; and they are,...

Why Do Scratches Appear After Using the Final Film?

Two of the most frequently asked questions from fiber optic cable assembly operations are: “How do scratches appear?” “How can we keep scratches to a minimum?” When we receive these questions from a customer, we usually request a visual image...

Keeping with the Founder’s Vision

Taking stock on our 25th anniversary: As Fiber Optic Center moves into the future, we will build on our strong foundation to provide enhanced support to customers and suppliers   As Fiber Optic Center celebrates its 25th anniversary,...

FOC 5 Core Principles of Customer Service

These are times of positive change at Fiber Optic Center, Inc. (FOC) and with change comes opportunities and aspirations.  This is my first official blog as the Customer Service Department Manager and going forward I will be sharing FOC CS...

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