(800) 473-4237 / 508-992-6464 sales@focenter.com

FOC Blog

Adding color, pigment to UV curable coatings

From time to time, FOC has been asked to recommend a pigment that can be safely added to UV curable coatings as well as offer advice about what ratio of pigment to coating is acceptable without compromising the integrity of...

Controlling the optical fiber preform deposition process

The lathe, rotary seal, optical pyrometer, deposition burner, and diameter control system all must work together to successfully manufacture a preform. In the following paragraphs, I offer recommendations based on my years developing and manufacturing specialty...

Preparing to Manufacture an Optical Fiber Preform

Purchasing high-purity raw materials is critical to manufacturing quality preforms. How we handle our materials, tools, and equipment is equally important. For example, properly purging gas cylinder connections, properly filling reagent bubblers, and properly cleaning...

FOC Marketing Tip 12: Social Media Navigation

Social Media Navigation When it comes to social media and the business marketer, it is a wide landscape to navigate.  Just participating on everything because you are not sure which networks are the right fit is not strategic.  Social networks...

FOC Marketing Tip 8: The Roles of a Marketing Team

The Roles of a Marketing Team The Roles of a Marketing Team have changed drastically from five to ten years ago.  A shift has occurred from a time when branding was being achieved through messaging, advertisements, product offers, big trade...

FOC Marketing Tip 7: Global Strategy Conversation

Global Strategy Conversation A global marketing strategy (GMS) is a marketing plan that includes an audience of countries from multiple regions in the world and has an objective to coordinate marketing efforts in those markets. The internal objective of a...

FOC Marketing Tip 6: SOP Development

SOP Development What is a SOP and why is it vitally important to any business?  SOPs are Standard Operating Procedures and is a written procedure with agreed upon specifications intended for repetitive use as a best practice. For the employee,...

FOC Marketing Tip 5: Promotion Best Practices

Promotion Best Practices I was asked for some thoughts on promotion best practices recently. It is possible to get deep into this subject – one that I love to analyze and constantly develop - but sometimes a quick check list...

FOC Marketing Tip 4: The Dilemma of Online Strategy

The Dilemma of Online Strategy Online or Digital Marketing Strategy can feel overwhelming with multiple options to match with perpetual corporate goals.  There is also a lot of information available with the ‘answers’ to the perfect Digital Marketing Strategy that...

FOC Marketing Tip 1: Branding Matters

One of the 101s of Marketing is Branding, and today we kick off a series of tips with it, followed by these topics (one each day): Building Relationships through Solution and Consultative Selling Marketing Objectives vs. Actions: Identifying Where...

webgraphictwitter

Engage with Us

Follow me on Twitter

Subscribe to our mailing list

* indicates required

Follow me on Twitter

Follow me on Twitter

Follow me on Twitter

Follow me on Twitter

Follow me on Twitter