(800) 473-4237 / 508-992-6464 sales@focenter.com

FOC Blog

FOC Marketing Tip 7: Global Strategy Conversation

Global Strategy Conversation A global marketing strategy (GMS) is a marketing plan that includes an audience of countries from multiple regions in the world and has an objective to coordinate marketing efforts in those markets. The internal objective of a global...

FOC Marketing Tip 6: SOP Development

SOP Development What is a SOP and why is it vitally important to any business?  SOPs are Standard Operating Procedures and is a written procedure with agreed upon specifications intended for repetitive use as a best practice. For the employee, the manual provides all...

FOC Marketing Tip 5: Promotion Best Practices

Promotion Best Practices I was asked for some thoughts on promotion best practices recently. It is possible to get deep into this subject – one that I love to analyze and constantly develop - but sometimes a quick check list is the best starting place.  In the...

FOC Marketing Tip 4: The Dilemma of Online Strategy

The Dilemma of Online Strategy Online or Digital Marketing Strategy can feel overwhelming with multiple options to match with perpetual corporate goals.  There is also a lot of information available with the ‘answers’ to the perfect Digital Marketing Strategy that can...

FOC Marketing Tip 1: Branding Matters

One of the 101s of Marketing is Branding, and today we kick off a series of tips with it, followed by these topics (one each day): Building Relationships through Solution and Consultative Selling Marketing Objectives vs. Actions: Identifying Where the Discrepancies...

The Glass Transition in Epoxies

The glass transition, Tg, is the temperature at which cured epoxies go from being rigid and glassy to being rubbery and more flexible.  Most of us think of cured epoxies as being pretty hard (Shore D) materials; and they are, due to the crosslinked nature of their...

Why Do Scratches Appear After Using the Final Film?

Two of the most frequently asked questions from fiber optic cable assembly operations are: “How do scratches appear?” “How can we keep scratches to a minimum?” When we receive these questions from a customer, we usually request a visual image of one or more scratches...

Insertion Loss Troubleshooting Tip: Singlemode 1310 vs. 1550

In standard Singlemode cable assembly, the two wavelengths used for Insertion Loss testing are 1310nm and 1550nm.  All Singlemode fibers work very similarly in either wavelength---that is, you don’t need to buy fiber based on wavelength, one fiber fits all.   So, IF...

Keeping with the Founder’s Vision

Taking stock on our 25th anniversary: As Fiber Optic Center moves into the future, we will build on our strong foundation to provide enhanced support to customers and suppliers   As Fiber Optic Center celebrates its 25th anniversary, this is an excellent time to...

FOC 5 Core Principles of Customer Service

These are times of positive change at Fiber Optic Center, Inc. (FOC) and with change comes opportunities and aspirations.  This is my first official blog as the Customer Service Department Manager and going forward I will be sharing FOC CS news, thoughts and stories...

Why isn’t there one standard polishing procedure?

This blog is authored by the FOC TEAM including: Marcel Buijs, EMEA Business Development, Technical Sales; Erwin Gelderblom, EMEA Business Development, Technical Sales; and Dan Rocheleau, Business Development, Technical Sales   In a perfect world, there would be...

Patch cord gain: Shedding light on this perplexing issue

Here is a question several customers have asked me. Have you experienced this issue? “When measured on my properly calibrated IL/RL meter, some of my patch cords show ‘gain.’ How can this be possible? Since a patch cord cannot have gain, is there something wrong with...

webgraphictwitter

Engage with Us

Follow me on Twitter

Subscribe to our mailing list

* indicates required

Follow me on Twitter

Follow me on Twitter

Follow me on Twitter

Follow me on Twitter

Follow me on Twitter