“This is not who I am”: The Art and Design of David Arruda, Jr. at New Bedford Art Museum September 12 - December 1, 2024
New Bedford, MA, USA – September 9, 2024 – Fiber Optic Center, Inc., (FOC), an international leading distributor specializing in helping their customers make the best cable assemblies in the world, announces “This is not who I am”: The Art and Design of David Arruda, Jr. art exhibition presented by Fiber Optic Center and Whaling City Sound and curated by Neal Weiss, Founder of Fiber Optic Center, Inc. and President of Whaling City Sound.
“This is not who I am”: The Art and Design of David Arruda, Jr. (TINWIA ) will run at the New Bedford Art Museum September 12 - December 1, 2024. TINWIA is a striking and thoughtful combination of commercial high-tech advertising, jazz concert posters, music CD package designs, a wide range of photography and unique t-shirt designs making this a deep dive into the work of David Arruda, Jr. who has held the position of position graphic designer for Whaling City Sound and Fiber Optic Center, where he has worked for 25 years.
The full-page, full color advertisements appeared in fiber optic print trade magazines in the 2000s, at a time when comparable ads were generally templated, consisting of a photo of a product, often a box, along with technical specifications. Mr. Arruda’s work impacted the industry style of advertising with use of humor at times, and on others, offering direct communication to the audience in a style that was not then common.
The myriad of items provide an experience of a thinker, designer, photographer and artist who shared his eye with a varied audience, sometimes practical, offbeat or quirky, and sometimes just himself.
The title of the exhibit was born from David’s antipathy to being in the spotlight. “I do not believe (my work) warranted any more recognition than anybody else who does whatever it is THEY do,” Mr. Arruda said in his artist statement.
The full artist statement and story of this arrangement of exhibit and work can be found in the article, Lighting the World Through Art and Impact.
Art is the universal visual language crossing language and cultural barriers. The TINWIA exhibit intends to enlighten its audience with the benefits of individualism, self-expression and self-awareness through a history of one artists journey illustrated in various art forms.
About New Bedford Art Museum
The New Bedford Art Museum is dedicated to engaging a diverse audience in relevant exhibitions, exemplary education, and creative experiences as a vital innovative center for the arts. The Museum is a proud affiliate of the New England Museum Association (NEMA). The New England Museum Association connects a community engaged in learning, collaboration, and action, to cultivate a better museum world.
About Fiber Optic Center, Inc.
Fiber Optic Center, Inc., (FOC), is an international leader in distributing fiber optic components, equipment and supplies and has been helping customers make the best cable assemblies in the world for over two decades. Several areas of specialization and expertise, in which they are the industry leader, make them the preferred choice for many of the world’s fiber professionals. In these key technology areas, FOC is "at least as technical as the manufacturer" about the products they sell. Striving to "make the business part easy," they offer outstanding and personal customer service, low or no minimum purchase order values, and from-stock delivery on industry-leading products and technology. FOC is the industry connection to the most innovative optical products, technologies and technical experts who integrate their manufacturing knowledge and vast experience into customers' worldwide operations. @FiberOpticCntr
For media contact:
Kathleen Skelton, Director of Strategic Marketing, C: 617-803-3014 . E: kskelton@focenter.com
Fiber Optic Center, Inc., 23 Centre Street, New Bedford, MA 02740-6322
