The foundation of successful sales and marketing is repeat business and customer loyalty. In order to get to that stage, businesses must build and constantly invest in the improvement of customer relationships. Customer retention is an art and is only possible...
In my previous career, as a B2B media consultant for the fiber optic industry, I had many eye-opening experiences. I worked and provided consultation to the marketing departments for most of the industry, evaluating their objectives and plans. My role was...
When tasked to launch content marketing, there are many levels to develop in order to get it right. Our process, at FOC marketing, is to begin with identification. Identification can be broken down initially to definition, objective, brand analysis, strategy, and...
When it comes to social media and the business marketer, it is a wide landscape to navigate. Just participating on everything because you are not sure which networks are the right fit is not strategic. Social networks have the benefit of both engagement and search...
It is a known fact that very few B2B companies have effective alignment between their marketing and sales departments. The struggle is real. In spite of the fact that when the two departments work seamlessly together a company’s productivity, morale and revenue all...
Product management, systems and best practices are topics that marketing managers discuss and compare notes on. Here is a quick snapshot on our plans and the specifics behind them. At the core of FOC’s business is productivity, determined by how efficient
...
Recently, I have had many conversations around trade show best practices and the challenges that many of my colleagues face. I published a blog on that subject and how to improve processes earlier in the year, Trade show best practices, improved processes and...
The Roles of a Marketing Team have changed drastically from five to ten years ago. A shift has occurred from a time when branding was being achieved through messaging, advertisements, product offers, big trade show booths, parties, socializing with sales...
A global marketing strategy (GMS) is a marketing plan that includes an audience of countries from multiple regions in the world and has an objective to coordinate marketing efforts in those markets....
What is an SOP and why is it vitally important to any business? SOPs are Standard Operating Procedures and is a written procedure with agreed-upon specifications intended for repetitive use as a best practice....
