I was asked for some thoughts on promotion best practices recently. It is possible to get deep into this subject – one that I love to analyze and constantly develop - but sometimes a quick checklist is the best starting place. In the simplest form, there are...
Online or Digital Marketing Strategy can feel overwhelming with multiple options to match with perpetual corporate goals. There is also a lot of information available with the ‘answers’ to the perfect Digital Marketing Strategy that can add to the...
One of the 101s of Marketing is Branding, and today we kick off a series of tips with it, followed by these topics (one each day):
Building Relationships through Solution and Consultative Selling
Marketing Objectives vs. Actions: Identifying Where the...
When growing up, my favorite book was Rebecca, and I always loved the opening line: “Last night I dreamt I went to Manderley again.” I have often borrowed a portion of this sentence to describe my first visit to the offices of Fiber Optic Center, Inc. That...
The best laid plans of the FOC February Marketing Blog fell to a delay by irony. This month’s topic of trade shows is posting in March due to the logistics of our shows usurping much of the past month. One of the running jokes about my position as Director of
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When you are a marketing manager in today’s business world, social media is a very real part of your daily responsibilities and resume of skills. Jobs are won and lost on social media skills.
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Kathleen Skelton is the new director of strategic marketing for Fiber Optic Center Inc. in New Bedford; she talks about her new position and how the industry has changed over the last 20 years. PBN: How did you become involved in the fiber optics industry?
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