Kathleen Skelton, Director of Strategic Marketing, has worked in the fiber optic, cable and connector industries for over three decades. Her core competencies in fiber optics include technologies that enable the growth, integration and performance scalability of voice, data and video communications networks and services, having worked with a majority of the strategy managers in the industry during her tenure with Lightwave. Kathleen’s marketing expertise resides in business development, strategic and digital best practices and content management. Kathleen resides outside of Boston, MA with her family. Follow @KATHLEENSKELTON
Ensuring epoxy is fully cured and the long-term optical performance of the fiber optic connector is not compromised, depends greatly on selecting the correct curing equipment. The Fiber Optic Center consultation process for curing equipment selection is based on the...
The foundation of successful sales and marketing is repeat business and customer loyalty. In order to get to that stage, businesses must build and constantly invest in the improvement of customer relationships. Customer retention is an art and is only possible...
In my previous career, as a B2B media consultant for the fiber optic industry, I had many eye-opening experiences. I worked and provided consultation to the marketing departments for most of the industry, evaluating their objectives and plans. My role was...
MPO cleaning guidelines are much like those for single-fiber connectors. In November 2020, Fiber Optic Center posted an article on cleaning and inspecting connector ends, Ten Practical Tips for Cleaning Connector Ends. With the article below, we are expanding
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The digital divide is a popular term we hear from both government officials and local communities. The official definition of the digital divide is the gulf between those who have ready access to computers and the Internet, and those who do not. A key part of
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When tasked to launch content marketing, there are many levels to develop in order to get it right. Our process, at FOC marketing, is to begin with identification. Identification can be broken down initially to definition, objective, brand analysis, strategy, and...
When it comes to social media and the business marketer, it is a wide landscape to navigate. Just participating on everything because you are not sure which networks are the right fit is not strategic. Social networks have the benefit of both engagement and search...
It is a known fact that very few B2B companies have effective alignment between their marketing and sales departments. The struggle is real. In spite of the fact that when the two departments work seamlessly together a company’s productivity, morale and revenue all...
Product management, systems and best practices are topics that marketing managers discuss and compare notes on. Here is a quick snapshot on our plans and the specifics behind them. At the core of FOC’s business is productivity, determined by how efficient
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Recently, I have had many conversations around trade show best practices and the challenges that many of my colleagues face. I published a blog on that subject and how to improve processes earlier in the year, Trade show best practices, improved processes and...
