Kathleen Skelton, Director of Strategic Marketing, has worked in the fiber optic, cable and connector industries for over three decades. Her core competencies in fiber optics include technologies that enable the growth, integration and performance scalability of voice, data and video communications networks and services, having worked with a majority of the strategy managers in the industry during her tenure with Lightwave. Kathleen’s marketing expertise resides in business development, strategic and digital best practices and content management. Kathleen resides outside of Boston, MA with her family. Follow @KATHLEENSKELTON
The Roles of a Marketing Team have changed drastically from five to ten years ago. A shift has occurred from a time when branding was being achieved through messaging, advertisements, product offers, big trade show booths, parties, socializing with sales...
A global marketing strategy (GMS) is a marketing plan that includes an audience of countries from multiple regions in the world and has an objective to coordinate marketing efforts in those markets....
What is an SOP and why is it vitally important to any business? SOPs are Standard Operating Procedures and is a written procedure with agreed-upon specifications intended for repetitive use as a best practice....
I was asked for some thoughts on promotion best practices recently. It is possible to get deep into this subject – one that I love to analyze and constantly develop - but sometimes a quick checklist is the best starting place. In the simplest form, there are...
Online or Digital Marketing Strategy can feel overwhelming with multiple options to match with perpetual corporate goals. There is also a lot of information available with the ‘answers’ to the perfect Digital Marketing Strategy that can add to the...
One of the 101s of Marketing is Branding, and today we kick off a series of tips with it, followed by these topics (one each day):
Building Relationships through Solution and Consultative Selling
Marketing Objectives vs. Actions: Identifying Where the...
Myriad of Fiberoptic Polishing Variables, Process, Applications and Equipment Options
A common question in fiber optic polishing is “Can you share one standard polishing procedure”? In a perfect world, there would be ONE polishing procedure and a standard...
When growing up, my favorite book was Rebecca, and I always loved the opening line: “Last night I dreamt I went to Manderley again.” I have often borrowed a portion of this sentence to describe my first visit to the offices of Fiber Optic Center, Inc. That...
The best laid plans of the FOC February Marketing Blog fell to a delay by irony. This month’s topic of trade shows is posting in March due to the logistics of our shows usurping much of the past month. One of the running jokes about my position as Director of
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Published in the December 2014 FREMCO FIBER NEWS NEWSLETTER
Two million meters of fiber cable ensures communication paths at the New University Hospital in Aarhus.
About 400,000 square meter under roof will house ”The New University Hospital in Aarhus” when it...
